Browsing Publications Hosted at Saint Mary’s by Author "Morrison, Bobbi"

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Do we know what we think we know? An exploration of online social network users' privacy literacy

Morrison, Bobbi (Atlantic Schools of Business, 2012)

Online social networks have increased in popularity and users continue to share abundant information in these sites, despite reported privacy concerns. Although knowledge is recognized as impactful in consumer decision ...
Empirical research in consumer information privacy concern online: a review and critical assessment

Morrison, Bobbi (Atlantic Schools of Business, 2011)

Marketers, in search of profitable customer relationships, require increasing amounts of personal information, yet consumers regularly express concern about their privacy. Investigations into consumer privacy concern in ...
I didn't know that: a cross-cultural comparison of Facebook users' privacy literacy

Morrison, Bobbi; Delorey, Randy (Atlantic Schools of Business, 2013)

The ubiquity of social network sites and the extensive information shared on these sites raises many questions about privacy. Despite the recognized importance of knowledge in consumer decision making, privacy knowledge ...

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