Browsing Publications Hosted at Saint Mary’s by Author "Pyke, Joanne"

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Aboriginal cultural tourism: heritage and economic development reflections from the Cape Breton experience

Brown, Keith G.; Pyke, Joanne; Johnson, David (Atlantic Schools of Business, 2007)

Cultural tourism, Aboriginal cultural tourism and importance of product authenticity are examined. The paper provides a case narrative of Aboriginal cultural tourism involving five First Nations communities on Cape Breton ...
Brand Membertou: walking in two different worlds

Brown, Keith; Pyke, Joanne (Atlantic Schools of Business, 2006)

Bernd Christmas, CEO of Membertou First Nation near Sydney, NS, ponders some obstacles which he and his staff have encountered over the past number of years, in their quest to establish a strong brand and strong brand ...

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