Browsing Atlantic Schools of Business Conference Proceedings by Author "H'Mida, Souad"

Now showing items 1-1 of 1

Cues used in the formation of corporate reputation: an empirical study of department stores

Nguyen, Nha; H'Mida, Souad (Atlantic Schools of Business, 2004)

The present study seeks to highlight elements of information that impact the perception of corporate reputation of department stores. For the purposes of this study, 174 undergraduate and graduate students of a business ...

Search DSpace