Browsing Atlantic Schools of Business Conference Proceedings by Author "Sears, Donna"

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Benchmarking the behaviour and characteristics of wine tourists in an emerging wine region

Laceby, Tara; Sears, Donna (Atlantic Schools of Business, 2013)

Exploratory research was undertaken to benchmark the profiles and preferences of regional wine tourists in Nova Scotia. This paper describes the consumer profiles of three wine tourist segments in the region: Wine Lovers; ...
Organizational historicizing: the need for the new to be old

Weatherbee, Terrance; Sears, Donna (Atlantic Schools of Business, 2018)

This paper investigates processes of organizational historicizing as undertaken by Nova Scotia wineries. Results suggest that wineries engage in intentional construction of rhetorical histories and the projection of a ...
The Wolfville Magic Winery Bus: a grounded theory approach to understanding the consumer view of winescape

Robertson, Jenna; Sears, Donna; Weatherbee, Terrance (Atlantic Schools of Business, 2018)

The tourism literature uses two perspectives to understand the wine tourism, the micro approach (an individual winery) and the macro approach (the winery area/region). This study reveals the important role played by tour ...

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