Browsing Atlantic Schools of Business Conference Proceedings by Author "Sheppard, Reginald G."

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Developing a market orientation in Atlantic Canada’s seasonal industry sector: evidence from New Brunswick

Sheppard, Reginald G. (Atlantic Schools of Business, 2004)

In the past decade, market orientation (MO) development has been at the fore for many researchers and practitioners. It has been argued that MO leads to improved firm performance and profitability. Many gaps remain in the ...

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