Cues used in the formation of corporate reputation: an empirical study of department stores

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dc.creator Nguyen, Nha
dc.creator H'Mida, Souad
dc.date.accessioned 2013-12-11T19:25:21Z
dc.date.available 2013-12-11T19:25:21Z
dc.date.issued 2004
dc.identifier http://library2.smu.ca/bitstream/handle/01/25403/asb_proceedings_2004.pdf#page=193
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/25487
dc.description.abstract The present study seeks to highlight elements of information that impact the perception of corporate reputation of department stores. For the purposes of this study, 174 undergraduate and graduate students of a business school in a medium-sized Canadian university were randomly selected to respond to a questionnaire. The data analyzed shows four significant elements that contribute to corporate reputation: (1) quality of service, (2) capacity of innovation, (3) policy of staff management, and social and environmental responsibility, and (4) physical environment. The results emphasized the capacity of department stores to adapt to the changing needs of their environments through innovation and enhancement of services, and improve their corporative reputation within target groups. en_CA
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Corporate image
dc.subject.lcsh Department stores
dc.title Cues used in the formation of corporate reputation: an empirical study of department stores en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the Atlantic Schools of Business Conference, Halifax, NS, November 4-6, 2004, pp 193-204


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