Retail price promotion and regular price purchases: a replication

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dc.creator Heeler, Roger
dc.creator McKenzie, Brent
dc.date.accessioned 2014-02-27T19:37:11Z
dc.date.available 2014-02-27T19:37:11Z
dc.date.issued 1998
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/25726
dc.description.abstract An often voiced concern of business practitioners relates to the value of academic research to their enterprise operations. The purpose of our research is to analyze a specific academic article that purports to provide retailers with insights as to the sales impact of pricing promotions and regular priced merchandise.(Mulhern and Padgett, Journal of Marketing, October, 1995). We replicated and extended the original study to test for possible effects of survey question positioning. The data was collected with the cooperation of a large Canadian Hardware store, and although this is a work in progress, the preliminary findings indicate the possibility of question positioning affecting the data collected. A further contribution of our research is to demonstrate the belief that a healthy scepticism of recommendations found in published academic research can be lessened through the use of replication and extension research. en_CA
dc.description.provenance Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-02-27T19:37:11Z No. of bitstreams: 1 asb_proceedings_1998_heeler_r.pdf: 70923 bytes, checksum: 3f26845011abf303eddab3c714d37db9 (MD5) en
dc.description.provenance Made available in DSpace on 2014-02-27T19:37:11Z (GMT). No. of bitstreams: 1 asb_proceedings_1998_heeler_r.pdf: 70923 bytes, checksum: 3f26845011abf303eddab3c714d37db9 (MD5) Previous issue date: 1998 en
dc.format.extent 11 p.
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Retail trade -- Research
dc.subject.lcsh Consumer behavior
dc.subject.lcsh Pricing -- Canada
dc.subject.lcsh Pricing -- United States
dc.title Retail price promotion and regular price purchases: a replication en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the 28th Atlantic Schools of Business Conference, Acadia University, 1998
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