Didactic or narrative? : evaluating the effectiveness of video style on breast cancer patients’ knowledge and communication about their cancer in the workplace

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dc.contributor.advisor Kocum, Lucie C.
dc.creator Kehoe, Sarah Michelle
dc.date.accessioned 2018-06-13T14:58:30Z
dc.date.available 2018-06-13T14:58:30Z
dc.date.issued 2018
dc.identifier.other R727.4 K44 2018
dc.identifier.uri http://library2.smu.ca/handle/01/27554
dc.description ix, 117 leaves : colour illustrations ; 29 cm
dc.description Includes abstract and appendices.
dc.description Includes bibliographical references (leaves 46-57).
dc.description.abstract Currently there is little extant research on patient education comparing multiple media. This mixed design randomized experiment aimed to evaluate the effectiveness of knowledge translation video styles (didactic vs. narrative) for educating women diagnosed with breast cancer on communicating about cancer within the workplace. Participants completed two online surveys administered 30 days apart. Participants received one of four randomly assigned knowledge translation interventions: narrative video, didactic video, narrative infographic handout or none. Statistical analyses of the hypotheses were completed to test the direct impact of intervention type on knowledge, intentions, behaviours and transportation (i.e., feeling immersed). Due to the small sample size (N = 62), there was not sufficient power for the statistical models to detect significant effects of the experimental manipulation. However, effect sizes for knowledge and transportation were sufficiently large to warrant consideration of the potential role of cancer stage as a moderator for the effect of medium. en_CA
dc.language.iso en en_CA
dc.publisher Halifax, N.S. : Saint Mary's University
dc.subject.lcc R727.4
dc.subject.lcsh Patient education
dc.subject.lcsh Breast -- Cancer -- Patients
dc.subject.lcsh Work environment
dc.subject.lcsh Communication in organizations
dc.title Didactic or narrative? : evaluating the effectiveness of video style on breast cancer patients’ knowledge and communication about their cancer in the workplace en_CA
dc.type Text en_CA
thesis.degree.name Master of Applied Health Services Research
thesis.degree.level Masters
thesis.degree.discipline Applied Health Services Research Program
thesis.degree.grantor Saint Mary's University (Halifax, N.S.)


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