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| dc.creator | Aman, Asad | |
| dc.creator | Hopkinson, Gillian | |
| dc.date.accessioned | 2019-06-04T12:22:35Z | |
| dc.date.available | 2019-06-04T12:22:35Z | |
| dc.date.issued | 2014 | |
| dc.identifier | http://library2.smu.ca/bitstream/handle/01/28851/asb_proceedings_2014.pdf?sequence=1&isAllowed=y#page=201 | |
| dc.identifier.uri | http://library2.smu.ca/handle/01/28869 | |
| dc.description.abstract | This paper enhances the understanding the concept of 'power' in marketing channels by bringing the broader social sciences debates on power to the field of Industrial Marketing. Through presentation and analysis of three community narratives in the context of Pakistan's evolving Fast Moving Consumer Goods (FMCG) distribution channel, this paper aims to elaborate the role of narrative in 'power in marketing channels' by showing its implications on both theory and practice. | en_CA |
| dc.description.provenance | Submitted by Hansel Cook (hansel.cook@smu.ca) on 2019-06-04T12:22:35Z No. of bitstreams: 1 asb_proceedings_2014.pdf: 7314968 bytes, checksum: 96a2102db4b321431f167bd2f611b328 (MD5) | en |
| dc.description.provenance | Made available in DSpace on 2019-06-04T12:22:35Z (GMT). No. of bitstreams: 1 asb_proceedings_2014.pdf: 7314968 bytes, checksum: 96a2102db4b321431f167bd2f611b328 (MD5) Previous issue date: 2014 | en |
| dc.language.iso | en | en_CA |
| dc.publisher | Atlantic Schools of Business | en_CA |
| dc.subject.lcsh | Narrative inquiry (Research method) | |
| dc.subject.lcsh | Power (Social sciences) | |
| dc.subject.lcsh | Industrial marketing | |
| dc.subject.lcsh | Marketing channels -- Pakistan | |
| dc.title | The power and politics of narratives in Business to Business (B2B) communities: a case of evolving Pakistan Retail Channel | en_CA |
| dc.type | Text | en_CA |
| dcterms.bibliographicCitation | Proceedings of the 44th Atlantic Schools of Business conference, Mount Saint Vincent University, 2014, pp 201-216 |
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