Organizational historicizing: the need for the new to be old

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dc.creator Weatherbee, Terrance
dc.creator Sears, Donna
dc.date.accessioned 2019-06-04T17:35:39Z
dc.date.available 2019-06-04T17:35:39Z
dc.date.issued 2018
dc.identifier http://library2.smu.ca/bitstream/handle/01/28890/asb_proceedings_2018.pdf?sequence=3&isAllowed=y#page=322
dc.identifier.uri http://library2.smu.ca/handle/01/28911
dc.description.abstract This paper investigates processes of organizational historicizing as undertaken by Nova Scotia wineries. Results suggest that wineries engage in intentional construction of rhetorical histories and the projection of a ‘sense of the past’ using a combination of rhetorical, symbolic, and material elements at both the firm and product levels. en_CA
dc.description.provenance Submitted by Hansel Cook (hansel.cook@smu.ca) on 2019-06-04T17:35:39Z No. of bitstreams: 1 asb_proceedings_2018.pdf: 3894863 bytes, checksum: 16f50c7a8d12f0c46bd2e657cd4d22cf (MD5) en
dc.description.provenance Made available in DSpace on 2019-06-04T17:35:39Z (GMT). No. of bitstreams: 1 asb_proceedings_2018.pdf: 3894863 bytes, checksum: 16f50c7a8d12f0c46bd2e657cd4d22cf (MD5) Previous issue date: 2018 en
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business
dc.subject.lcsh Wineries -- Nova Scotia
dc.subject.lcsh Branding (Marketing) -- Nova Scotia
dc.subject.lcsh Product design -- Nova Scotia
dc.title Organizational historicizing: the need for the new to be old en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the 48th Atlantic Schools of Business conference, Université de Moncton, 2018, pp 322-336
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