Browsing by Author "Brown, Keith"

Browsing by Author "Brown, Keith"

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    Brand Membertou: walking in two different worlds 
    Brown, Keith; Pyke, Joanne (Atlantic Schools of Business, 2006)
    Bernd Christmas, CEO of Membertou First Nation near Sydney, NS, ponders some obstacles which he and his staff have encountered over the past number of years, in their quest to establish a strong brand and strong brand ...

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    A partnership university: Cape Breton’s University College 
    Brown, Keith (Atlantic Schools of Business, 2004)
    The economy of Cape Breton Island has undergone a massive restructuring from heavy industry to service and knowledge based companies. In the sixties and early seventies, while steel and coal were in rapid decline, the ...