Browsing by Author "Fisher, Randall"

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The effects of non-volitional use on perceptions and intentions of end users

Mallette, Helen; Fisher, Randall (Atlantic Schools of Business, 1998)

This report describes and discusses the results of a field study on the implementation of a compulsory end user application. Both Perceived Usefulness and Perceived Ease of Use had significant effects on Intention to ...
Understanding the adoption of E-commerce by small retailers in Atlantic Canada: literature review & a preliminary model

Fisher, Randall (Atlantic Schools of Business, 2004)

This report begins with an outline of the literature search aspect of a project investigating the adoption of B2C E-Commerce by small retail businesses in Atlantic Canada. It examines two aspects of the literature: the ...

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