Browsing by Author "Pancer, Ethan"

Browsing by Author "Pancer, Ethan"

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    Digital quarantine : does social distancing lead to virtual distancing? 
    Poole, Maxwell Grimshaw (Halifax, N.S. : Saint Mary's University, 2021)
    During the COVID-19 pandemic, public health officials actively promoted messaging on quarantine, isolation, and social distancing to reduce viral transmission and keep people safe. This paper examines the possibility of ...

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    How Readability Shapes Social Media Engagement 
    Pancer, Ethan; Chandler, Vincent, 1983-; Poole, Maxwell; Noseworthy, Theodore J. (Wiley Periodicals, Inc., 2019-04)
    We suggest that text readability plays an important role in driving consumer engagement on social media. Consistent with a processing fluency account, we find that easy-to-read posts are more liked, commented on, and shared ...

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    Supersize My Chances: Promotional Lotteries Impact Product Size Choices 
    Taylor, Nükhet; Noseworthy, Theodore J.; Pancer, Ethan (Wiley, 2019-01)
    Promotional lotteries offer consumers a chance to win one of many prizes along with their purchase. Critically, as is often the case, these campaigns not only include an assortment of prizes but also an assortment of ...