Browsing by Subject "Creative ability in business"

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Create or innovate? : can an innovation training program enhance the development of new ideas beyond creativity training?

Jones-Chick, Rachael (Halifax, N.S. : Saint Mary<s University, 2019)

The current study intended to answer the question of whether there is a difference between creativity-only training and innovation training in the quality of solutions generated by training participants. To answer this ...
Strategic conformity and nonconformity: integrating institutional theory, the resource-based view of the firm and creativity research

Stomp, Josephine (Atlantic Schools of Business, 1998)

This paper proposes an integration of institutional theory, which explains the pulls of strategic conformity, and the resource-based view of the firm, which identifies the importance of strategic nonconformity. It suggests ...

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