Browsing Articles by Subject "Sales promotion"

Browsing Articles by Subject "Sales promotion"

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  • Taylor, Nükhet; Noseworthy, Theodore J.; Pancer, Ethan (Wiley, 2019-01)
    Promotional lotteries offer consumers a chance to win one of many prizes along with their purchase. Critically, as is often the case, these campaigns not only include an assortment of prizes but also an assortment of ...

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