The effects of advertising on homefinding : a study of the effects of advertising and public relations on potential adoption and foster care applicants

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dc.contributor.advisor Christiansen-Ruffman, Linda
dc.contributor.advisor Veino, Grace
dc.coverage.spatial Nova Scotia
dc.creator Doiron, Peter James
dc.date.accessioned 2011-05-09T12:32:31Z
dc.date.available 2011-05-09T12:32:31Z
dc.date.issued 1969
dc.identifier.other HV887 C32 N626
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/22670
dc.description vi, 54 leaves : ill. ; 28 cm.
dc.description Bibliography: leaf 54.
dc.description Online version unavailable; print version available from Patrick Power Library.
dc.description.abstract This study investigates the effects of public relations and advertising on potential adoption and foster care applicants. This is an individual thesis written by a member of the 1969 class of the Maritime School of Social Work. This study was carried out by means of an adoption and foster care promotional project planned and executed with the permission and cooperation of the three child welfare agencies in the Halifax-Dartmouth area. The results of the ten week “Home Finding Project” were used as data in determining the effectiveness of advertising and public relations on potential adoption and foster care applicants. The number of intakes was compared to the regular flow of intakes received by the three agencies involved during the same time period. The adoption intakes were also compared to the 1967 intakes received during the same time period as the Project. It was found that after the ten week project period 73 respondents had expressed the desire to initiate home study procedures with a view of placement. Comparison showed that the “Home Finding Project” was responsible for a 63% increase in adoption and foster care applications during the ten week period, and an 80% increase in adoption applications over the 1967 intakes during the same time period. Recommendations were made concerning the value of the methods used in this Project along with criticisms and observations of its planning and execution.
dc.description.provenance Made available in DSpace on 2011-05-09T12:32:31Z (GMT). No. of bitstreams: 0 en
dc.language.iso en
dc.publisher Halifax, N.S. : Saint Mary's University
dc.subject.lcc HV887.C32
dc.subject.lcsh Foster home care -- Nova Scotia -- Halifax
dc.subject.lcsh Child welfare -- Nova Scotia -- Halifax
dc.subject.lcsh Advertising
dc.subject.lcsh Public relations
dc.title The effects of advertising on homefinding : a study of the effects of advertising and public relations on potential adoption and foster care applicants
dc.type Text
thesis.degree.name Master of Social Work
thesis.degree.level Masters
thesis.degree.discipline Social Work Program
thesis.degree.grantor Saint Mary's University (Halifax, N.S.)
thesis.degree.grantor Maritime School of Social Work
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