Browsing Conference Proceedings 2005 by Subject "Business enterprises -- Atlantic Provinces"

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Marketing orientation and organizational performance among Atlantic top 101 firms

Blotnicky, Karen (Atlantic Schools of Business, 2005)

This study focuses on the marketing orientation and the impact of marketing orientation on the performance of 21 firms in the Top 101 Atlantic firm ranking by Atlantic Progress Magazine. Using the MARKOR scale in a mail ...

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