Web-based directories with spatial search functionality: an analysis of inter- and intra-directory performance

Abstract

The spatial search capabilities of web-based business directories provide locational information to directory-using customers on the whereabouts of businesses with consumer-targeted products and services. This article compares the performance of two web-based directories with respect to their provision of transaction-supporting locational information. Results reveal considerable variability in performance both within and across the two directories with respect to a group of 120 businesses in an industrial setting where ‘location’ is generally a material transactional concern. The article discusses the findings and identifies areas for further research.