Brand Membertou: walking in two different worlds

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dc.coverage.spatial Nova Scotia
dc.creator Brown, Keith
dc.creator Pyke, Joanne 2013-12-13T19:12:18Z 2013-12-13T19:12:18Z 2006
dc.description.abstract Bernd Christmas, CEO of Membertou First Nation near Sydney, NS, ponders some obstacles which he and his staff have encountered over the past number of years, in their quest to establish a strong brand and strong brand recognition for this First Nation community of 1100. They realize Membertou’s journey from a community with a massive operating deficit and escalating welfare costs, to one with budget surpluses and economic renewal has been seen as a model for First Nations development in Canada. It took determination and a vision by these community leaders, in the face of seemingly insurmountable odds, to bring the vision to life. Christmas knows that his most difficult challenge is to balance the competing and at times differing world views. He and his staff walk a very fine line to project a professional image to corporations while supporting their cultural integrity to Membertou residents. Christmas knows this on-going concern needs to be addressed as Membertou forges ahead with other development plans, business partnerships and the reinvestment of profits to meet community objectives. en_CA
dc.description.provenance Submitted by Trish Grelot ( on 2013-12-13T19:12:18Z No. of bitstreams: 0 en
dc.description.provenance Made available in DSpace on 2013-12-13T19:12:18Z (GMT). No. of bitstreams: 0 Previous issue date: 2006 en
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Membertou (N.S.) -- Economic conditions
dc.subject.lcsh Economic development -- Nova Scotia -- Membertou
dc.subject.lcsh Membertou First Nation
dc.title Brand Membertou: walking in two different worlds en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the Atlantic Schools of Business 36th annual conference, Mount Allison University, September 29th to October 1st, 2006, pp 5-13
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