Leading the way in e-marketing: Atlantic Canada's B&Bs

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dc.coverage.spatial Atlantic Provinces
dc.creator Mombourquette, Peter
dc.creator Blotnicky, Karen
dc.date.accessioned 2014-01-10T20:20:47Z
dc.date.available 2014-01-10T20:20:47Z
dc.date.issued 2006
dc.identifier http://library2.smu.ca/bitstream/handle/01/25404/asb_proceedings_2006.pdf#page=265
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/25556
dc.description.abstract Researchers conducted a study of the e-Marketing practices of bed and breakfast accommodations in Atlantic Canada. The results revealed that bed and breakfasts are embracing web-based marketing activities to a greater extent than SMEs across Canada, and that they are employing more creative marketing techniques using technology. E-Marketing activities among B&Bs also rival those of much larger firms. These results are encouraging given that previous research has identified key barriers to successful implementation of e-Marketing among small and medium-sized enterprises. en_CA
dc.description.provenance Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-01-10T20:20:47Z No. of bitstreams: 0 en
dc.description.provenance Made available in DSpace on 2014-01-10T20:20:47Z (GMT). No. of bitstreams: 0 Previous issue date: 2006 en
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Bed and breakfast accommodations -- Atlantic Provinces
dc.subject.lcsh Internet marketing -- Atlantic Provinces
dc.title Leading the way in e-marketing: Atlantic Canada's B&Bs en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the Atlantic Schools of Business 36th annual conference, Mount Allison University, September 29th to October 1st, 2006, pp 265-273
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