Leading the way in e-marketing: Atlantic Canada's B&Bs

Abstract

Researchers conducted a study of the e-Marketing practices of bed and breakfast accommodations in Atlantic Canada. The results revealed that bed and breakfasts are embracing web-based marketing activities to a greater extent than SMEs across Canada, and that they are employing more creative marketing techniques using technology. E-Marketing activities among B&Bs also rival those of much larger firms. These results are encouraging given that previous research has identified key barriers to successful implementation of e-Marketing among small and medium-sized enterprises.