Mobile phone: who wants to buy it, and why?

Show simple item record

dc.creator Fillion, Gerard
dc.creator Berthelot, Sylvie
dc.date.accessioned 2014-01-15T20:21:51Z
dc.date.available 2014-01-15T20:21:51Z
dc.date.issued 2007
dc.identifier http://library2.smu.ca/bitstream/handle/01/25406/asb_proceedings_2007.pdf#page=161
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/25580
dc.description.abstract Individual adoption of technology has been studied extensively in the workplace (Brown and Venkatesh 2005). Far less attention has been paid to adoption of technology in the household (Brown and Venkatesh 2005). Obviously, mobile phone is now integrated into our daily life. Indeed, according to the more recent forecast of Gartner Research, 986 millions of mobile phones have been sold throughout the world in 2006 (Ouellet 2006). And, as the tendency is showing up, mobile phone use will be continuously increasing in the future. The purpose of this study is then to investigate who has the intention to adopt a mobile phone, and why? In other words, we try to identify who really wants to buy a mobile phone and what are the determining factors who will make such that he/she will buy it? On the basis of the theoretical foundations developed by Brown and Venkatesh (2005) to verify the determining factors in intention to adopt a computer in household by American people, this study examines the determining factors in intention to buy a mobile phone in household by Canadian people. Data were gathered from 307 Atlantic Canadian people who do not yet own a mobile phone. Data analysis was performed using the structural equation modeling software Partial Least Squares (PLS). The results revealed that only one third of the variables examined in the study showed to be determining factors in intention to buy a mobile phone for household use. en_CA
dc.description.provenance Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-01-15T20:21:51Z No. of bitstreams: 0 en
dc.description.provenance Made available in DSpace on 2014-01-15T20:21:51Z (GMT). No. of bitstreams: 0 Previous issue date: 2007 en
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Cell phones -- Canada
dc.subject.lcsh Diffusion of innovations -- Canada
dc.subject.lcsh Consumer behavior -- Canada
dc.title Mobile phone: who wants to buy it, and why? en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the 37th Atlantic Schools of Business conference, Wolfville, Nova Scotia, 2007, pp 161-173
 Find Full text

Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record

Search DSpace


Browse

My Account