Social media in the workplace: traditional communication lines get blurred

Abstract

During the last few years we have witnessed a communications revolution in the workplace. Gone are the traditional ways of communicating with employees. No longer is an internal memo just internal. No longer is an external release just external. Social Media is changing the way we communicate. In the new, relationship-based paradigm, employees "ping" sources both inside and outside of their organizations for information. This paper reviews the impact Social Media has on internal communications and the ramifications of this new communications tool.