An empirical model for testing factors affecting business-to-consumer e-commerce in Saudi Arabia

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dc.creator Melibari, Amal
dc.creator Ahmad, Abdul-Rahim
dc.date.accessioned 2014-02-11T19:04:29Z
dc.date.available 2014-02-11T19:04:29Z
dc.date.issued 2011
dc.identifier http://library2.smu.ca/bitstream/handle/01/25390/asb_proceedings_2011.pdf#page=371
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/25661
dc.description.abstract The exponential growth and proliferation of new media technologies has revolutionized the global marketplace, giving rise to such segments as E-Commerce (EC). One research stream in EC focuses on the numerous factors that either support or inhibit its growth. This paper provides a detailed analysis of opportunities and challenges unique to the proliferation of digital economy in Kingdom of Saudi Arabia (KSA). We identify factors that may affect online consumer behaviour in KSA. We also propose an empirical model for testing the significance of those factors. en_CA
dc.description.provenance Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-02-11T19:04:29Z No. of bitstreams: 0 en
dc.description.provenance Made available in DSpace on 2014-02-11T19:04:29Z (GMT). No. of bitstreams: 0 Previous issue date: 2011 en
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Electronic commerce -- Saudi Arabia
dc.title An empirical model for testing factors affecting business-to-consumer e-commerce in Saudi Arabia en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the 41st Atlantic Schools of Business conference, University of Prince Edward Island, 2011, pp 367-383
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