Source:
Proceedings of the 41st Atlantic Schools of Business conference, University of Prince Edward Island, 2011, pp 431-445
Abstract:
This article addresses the quantitative limitations that arise from attempting to compare and assess business strategies prior to implementation. Recent advances in the strategic management literature have led to taxonomies of stakeholder-based business strategies which lend themselves to quantification ex ante implementation. These quantifiable strategies enable strategic analysts to enumerate compare and evaluate potential strategies with one another, within and potentially across firm boundaries, a contribution which enhances the strategic management literature using four distinct metrics.