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A comparison of retailer-wholesaler relations in administered, contractual and corporate vertical marketing systems in grocery distribution
Date:
1998
Type:
Text
Extent: 21 p.
Source:
Proceedings of the 28th Atlantic Schools of Business Conference, Acadia University, 1998
Abstract:
The expression “vertical marketing system” is no longer part of the mainstream channels vocabulary used by most researchers. It has been replaced by such expressions as “value chain analysis”, with its related terms such as downstream and upstream analysis. And much of what is referred to as “strategic alliances” either with suppliers or distributors is in reality another way of describing and studying vertical marketing systems. As a result, this research will henceforth use the original term coined by McCammon almost 30 years ago and our understanding of channel practices in the grocery industry in the province of Quebec.
Subject:
- Marketing, Vertical -- Québec (Province)
- Food industry and trade -- Québec (Province)
- Grocery trade -- Québec (Province)
- Marketing channels -- Québec (Province)
