Skinner Fitness Limited : wellness centre business plan

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dc.contributor.advisor Fullerton, Gordon L. (Gordon Lee), 1964-
dc.creator Skinner, Steve, 1979-
dc.date.accessioned 2014-07-23T15:21:50Z
dc.date.available 2014-07-23T15:21:50Z
dc.date.issued 2014
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/25838
dc.description 1 online resource (iii, 73 p.) : ill. (some col.), col. maps
dc.description Includes abstract and appendices.
dc.description Includes bibliographical references (p. 72).
dc.description.abstract The purpose of this report was to determine the viability of a Yoga Centric Wellness Centre on the Halifax Peninsula. Competitive Analysis, Consumer Analysis, and Economic Analysis are key factors required to develop a viable value proposition, which will allow consumers to maximize utility and positively affect cash flow and profitability. The yoga trend in Canada and North America has been analyzed and cross-referenced with the economic situation in Halifax, Nova Scotia (NS). This information was then used to create a value proposition and marketing strategy based the principals of intermediation and long-term stakeholder value creation. Our value proposition is to provide spiritual, mental, and physical support in a way that allows our students live healthy and fulfilled lives by taking what they learn on their mat and applying it to their life. This paper will outline the practical marketing and partnerships of this value proposition in a way that strategically differentiates the Wellness Centre from the competitive landscape. en_CA
dc.description.provenance Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-07-23T15:21:50Z No. of bitstreams: 1 skinner_stephen_mrp_2014.pdf: 6797695 bytes, checksum: 10bca1445c78581cc1101d51ee61c32e (MD5) en
dc.description.provenance Made available in DSpace on 2014-07-23T15:21:50Z (GMT). No. of bitstreams: 1 skinner_stephen_mrp_2014.pdf: 6797695 bytes, checksum: 10bca1445c78581cc1101d51ee61c32e (MD5) en
dc.language.iso en en_CA
dc.publisher Halifax, N.S. : Saint Mary's University
dc.title Skinner Fitness Limited : wellness centre business plan en_CA
dc.title.alternative Skinner Fitness Limited : Breathing Space Yoga and Wellness Centre business plan
dc.type Text en_CA
thesis.degree.name Executive Master of Business Administration
thesis.degree.level Masters
thesis.degree.discipline Sobey School of Business
thesis.degree.grantor Saint Mary's University (Halifax, N.S.)
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