Source:
Proceedings of the 45th Atlantic Schools of Business conference, University of New Brunswick, 2015, pp 78
Abstract:
Local Source Catering, Market & Bakery is a Halifax-based business that is committed to food – where it comes from, how it is grown or raised, and how farmers are compensated for their work. Local Source partners with producers throughout the province to bring healthy, local food options to urban consumers. The philosophy underlying the business is to contribute to a vibrant economy, reduce the environmental impacts of transporting food, and to connect consumers to a culture of healthy, real food. The case study will employ interviews with key stakeholders, document analysis, and participant observation to collect data and develop a decision-making case intended for students in commerce classes such as Entrepreneurship Theory and Concepts, Strategic Management, Small Business Performance Improvement, and Family Business. The decision point that students may focus on will track the expansion and growth of Local Source by creating a systems level approach to map and coordinate regional food distribution. The Local Source Network will be both a software tool and management information system to support a coordinated distribution effort of local food within the regional food system. The proposed expansion aims to benefit farmers, consumers, the economy, the environment and the organization. Students may discuss the areas of potential benefit for the various stakeholders and also determine if the organization is in a position to commit to the proposed expansion and commit the resources necessary to grow the business.