An analysis of social media platforms : a perspective of women social entrepreneurs

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dc.contributor.advisor Hervieux, Chantal
dc.coverage.spatial India
dc.coverage.spatial Bangladesh
dc.creator Shumi, Rabeya Akther
dc.date.accessioned 2023-01-18T18:35:07Z
dc.date.available 2023-01-18T18:35:07Z
dc.date.issued 2022-12-21
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/31268
dc.description 1 online resource (xi, 232 pages) : charts (chiefly colour), graphs (chiefly colour)
dc.description Includes abstract and appendix.
dc.description Includes bibliographical references (pages 162-188).
dc.description.abstract <b>The Purpose-</b> The thesis focuses on women, particularly in social entrepreneurship and the relationships with social media platforms. The study investigates to what extent women social entrepreneurs use social media platforms in India and Bangladesh.<br> <b>Design/Methodology/Approach-</b> There is a knowledge gap that exists on how women social entrepreneurs use social media platforms. Consequently, the author has conducted a three stages study to answer to the research question. The first step of the methodology was conducting a systematic literature review of selected academic papers. Atlas.ti 22 software was applied to delve into more qualitative information for the study. Several essential themes were developed from the Systematic Literature Review (SLR) that showed the relationship between women entrepreneurs and social media platforms. Afterward, based on the previous themes, Atlas.ti 22 was used for coding websites and social media platforms of women-led social businesses.<br> <b>Findings and Implications-</b> This study found a deeper connection between the utilization of social media platforms and women social entrepreneurs. Women social entrepreneurs use social media platforms for general business and social business purposes. They take advantage of social media platforms for marketing, business, networking, and communication purposes. Moreover, social activities are not only limited to solving societal problems but also extend the scope of various social activities, such as social interventions, advocacy, and social services on social media platforms. The result of the study can help researchers to adopt the conceptual framework and conduct further research to see the impact of each social activity performed on social media platforms. Moreover, stakeholders can comprehend the importance of social media platforms and make significant decisions for social business. en_CA
dc.description.provenance Submitted by Greg Hilliard (greg.hilliard@smu.ca) on 2023-01-18T18:35:07Z No. of bitstreams: 1 Shumi_Rabeya_MASTERS_2022.pdf: 4608282 bytes, checksum: c4406cff81fba996173021bfe3beb948 (MD5) en
dc.description.provenance Made available in DSpace on 2023-01-18T18:35:07Z (GMT). No. of bitstreams: 1 Shumi_Rabeya_MASTERS_2022.pdf: 4608282 bytes, checksum: c4406cff81fba996173021bfe3beb948 (MD5) Previous issue date: 2022-12-21 en
dc.language.iso en en_CA
dc.publisher Halifax, N.S. : Saint Mary's University
dc.subject.lcsh Social media -- India
dc.subject.lcsh Social media -- Bangladesh
dc.subject.lcsh Businesswomen -- India
dc.subject.lcsh Businesswomen -- Bangladesh
dc.subject.lcsh Social entrepreneurship -- India
dc.subject.lcsh Social entrepreneurship -- Bangladesh
dc.title An analysis of social media platforms : a perspective of women social entrepreneurs en_CA
dc.type Text en_CA
thesis.degree.name Master of Technology Entrepreneurship and Innovation
thesis.degree.level Masters
thesis.degree.discipline Management
thesis.degree.grantor Saint Mary's University (Halifax, N.S.)
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