The social and economic impact of co-creation : sub-Saharan African enterprises

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dc.contributor.advisor Tajeddin, Mahdi
dc.coverage.spatial Africa, Sub-Saharan
dc.creator Alshamleh, Ehab Mosa Ahmad
dc.date.accessioned 2024-01-16T16:51:15Z
dc.date.available 2024-01-16T16:51:15Z
dc.date.issued 2023-12-20
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/31875
dc.description 1 online resource (86 pages) : illustrations, charts, graphs
dc.description Includes abstract.
dc.description Includes bibliographical references (pages 67-85).
dc.description.abstract Co-creation is a collaborative innovation process that involves stakeholders in product or service development, ensuring offerings align with customer needs. It can create adaptable, responsive, and market-relevant solutions. However, its implementation is constrained by factors like the innovation ecosystem, country infrastructure, and resources, with developed countries supporting it through regulations and initiatives. This thesis explores the social and economic impacts of co-creation in sub-Saharan African businesses. It uses World Bank Enterprise and Innovation Surveys to measure cocreation intensity and its effect on financial and social performance. The results show that co-creation fosters democratization by fostering inclusive environments where diverse voices can shape outcomes. Co-creation enables more democratic and inclusive structures, enhancing collaboration and solutions that better represent the needs and aspirations of all involved. en_CA
dc.description.provenance Submitted by Greg Hilliard (greg.hilliard@smu.ca) on 2024-01-16T16:51:15Z No. of bitstreams: 1 Alshamleh_Ehad_MASTERS_2023.pdf: 4581995 bytes, checksum: 8afd0371e534213b354aa9798811a429 (MD5) en
dc.description.provenance Made available in DSpace on 2024-01-16T16:51:15Z (GMT). No. of bitstreams: 1 Alshamleh_Ehad_MASTERS_2023.pdf: 4581995 bytes, checksum: 8afd0371e534213b354aa9798811a429 (MD5) Previous issue date: 2023-12-20 en
dc.language.iso en en_CA
dc.publisher Halifax, N.S. : Saint Mary's University
dc.subject.lcsh Cooperation -- Economic aspects -- Africa, Sub-Saharan
dc.subject.lcsh Cooperation -- Social aspects -- Africa, Sub-Saharan
dc.subject.lcsh Consumer behavior -- Africa, Sub-Saharan
dc.subject.lcsh Democratization -- Africa, Sub-Saharan
dc.title The social and economic impact of co-creation : sub-Saharan African enterprises en_CA
dc.type Text en_CA
thesis.degree.name Master of Technology Entrepreneurship and Innovation
thesis.degree.level Masters
thesis.degree.discipline Management
thesis.degree.grantor Saint Mary's University (Halifax, N.S.)
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