Browsing Articles by Author "Pancer, Ethan"

Browsing Articles by Author "Pancer, Ethan"

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    How Readability Shapes Social Media Engagement 
    Pancer, Ethan; Chandler, Vincent, 1983-; Poole, Maxwell; Noseworthy, Theodore J. (Wiley Periodicals, Inc., 2019-04)
    We suggest that text readability plays an important role in driving consumer engagement on social media. Consistent with a processing fluency account, we find that easy-to-read posts are more liked, commented on, and shared ...

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    Supersize My Chances: Promotional Lotteries Impact Product Size Choices 
    Taylor, Nükhet; Noseworthy, Theodore J.; Pancer, Ethan (Wiley, 2019-01)
    Promotional lotteries offer consumers a chance to win one of many prizes along with their purchase. Critically, as is often the case, these campaigns not only include an assortment of prizes but also an assortment of ...