Browsing Articles by Subject "Lotteries -- Psychological aspects"

Browsing Articles by Subject "Lotteries -- Psychological aspects"

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    Supersize My Chances: Promotional Lotteries Impact Product Size Choices 
    Taylor, Nükhet; Noseworthy, Theodore J.; Pancer, Ethan (Wiley, 2019-01)
    Promotional lotteries offer consumers a chance to win one of many prizes along with their purchase. Critically, as is often the case, these campaigns not only include an assortment of prizes but also an assortment of ...