Browsing Atlantic Schools of Business Conference Proceedings by Subject "Banks and banking -- Automation"

Browsing Atlantic Schools of Business Conference Proceedings by Subject "Banks and banking -- Automation"

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    The impact of new technologies on relationship marketing 
    Sioufi, Maria-Christina; Ricard, Line; Prefontaine, Lise (Atlantic Schools of Business, 1998)
    New information and communication technologies (NICT) are constantly emerging, and establishing customer loyalty is a growing concern. Therefore, it is essential to analyze the impact of these technologies on customer ...