Browsing Atlantic Schools of Business Conference Proceedings by Subject "Consumer behavior"

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First thoughts on an event: what do they tell us?: preliminary findings from a project on the First World War

Das, Mallika; George, E. Wanda (2018)

This year marks the end of the centenary of the First World War (FWW/WWI from now on), an historic event that changed the course of history in significant ways. The centenary of the FWW has been marked by special events ...
Retail price promotion and regular price purchases: a replication

Heeler, Roger; McKenzie, Brent (Atlantic Schools of Business, 1998)

An often voiced concern of business practitioners relates to the value of academic research to their enterprise operations. The purpose of our research is to analyze a specific academic article that purports to provide ...

Now showing items 1-2 of 2

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