Browsing Atlantic Schools of Business Conference Proceedings by Subject "Membertou First Nation"

Browsing Atlantic Schools of Business Conference Proceedings by Subject "Membertou First Nation"

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    Brand Membertou: walking in two different worlds 
    Brown, Keith; Pyke, Joanne (Atlantic Schools of Business, 2006)
    Bernd Christmas, CEO of Membertou First Nation near Sydney, NS, ponders some obstacles which he and his staff have encountered over the past number of years, in their quest to establish a strong brand and strong brand ...