Browsing Atlantic Schools of Business Conference Proceedings by Subject "Service industries -- Quality control"

Browsing Atlantic Schools of Business Conference Proceedings by Subject "Service industries -- Quality control"

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    Do trust and committment matter in service relationships? 
    Fullerton, Gordon L. (Gordon Lee), 1964- (Atlantic Schools of Business, 1999)
    This study compares the relationship marketing perspective with the service quality perspective in explaining the roles of trust and quality on loyalty. Both perspectives have some support in the study’s data. It is argued ...