Browsing Conference Proceedings 2007 by Subject "Diffusion of innovations -- Canada"

Browsing Conference Proceedings 2007 by Subject "Diffusion of innovations -- Canada"

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    Mobile phone: who wants to buy it, and why? 
    Fillion, Gerard; Berthelot, Sylvie (Atlantic Schools of Business, 2007)
    Individual adoption of technology has been studied extensively in the workplace (Brown and Venkatesh 2005). Far less attention has been paid to adoption of technology in the household (Brown and Venkatesh 2005). Obviously, ...