The influence of individual characteristics on moviegoers’ satisfaction ratings

dc.creator	Ladhari, Riadh
dc.creator	Morales, Miguel
dc.date.accessioned	2013-12-11T19:17:49Z
dc.date.available	2013-12-11T19:17:49Z
dc.date.issued	2004
dc.identifier	http://library2.smu.ca/bitstream/handle/01/25403/asb_proceedings_2004.pdf#page=181
dc.identifier.uri	http://library2.smu.ca/xmlui/handle/01/25486
dc.description.abstract	This study examined individual characteristics that could potentially influence moviegoers’ satisfaction ratings. The study conducted among 470 moviegoers showed a significant but modest effect of age and need for emotions on satisfaction ratings. Based on a correlation analysis, involvement, mood and gender have no effect on moviegoers’ satisfaction ratings. However, mixed results from a regression analysis call for further research to explore the potential effect of gender and involvement on moviegoers’ satisfaction ratings.	en_CA
dc.description.provenance	Submitted by Trish Grelot (trish.grelot@smu.ca) on 2013-12-11T19:17:49Z No. of bitstreams: 0	en
dc.description.provenance	Made available in DSpace on 2013-12-11T19:17:49Z (GMT). No. of bitstreams: 0 Previous issue date: 2004	en
dc.language.iso	en	en_CA
dc.publisher	Atlantic Schools of Business	en_CA
dc.subject.lcsh	Motion picture audiences
dc.subject.lcsh	Consumer satisfaction
dc.title	The influence of individual characteristics on moviegoers’ satisfaction ratings	en_CA
dc.type	Text	en_CA
dcterms.bibliographicCitation	Proceedings of the Atlantic Schools of Business Conference, Halifax, NS, November 4-6, 2004, pp 181-192