Developing a market orientation in Atlantic Canada’s seasonal industry sector: evidence from New Brunswick

Sheppard, Reginald G.

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dc.creator	Sheppard, Reginald G.
dc.date.accessioned	2013-12-11T19:31:47Z
dc.date.available	2013-12-11T19:31:47Z
dc.date.issued	2004
dc.identifier	http://library2.smu.ca/bitstream/handle/01/25403/asb_proceedings_2004.pdf#page=206
dc.identifier.uri	http://library2.smu.ca/xmlui/handle/01/25488
dc.description.abstract	In the past decade, market orientation (MO) development has been at the fore for many researchers and practitioners. It has been argued that MO leads to improved firm performance and profitability. Many gaps remain in the literature base. This paper examines market orientation development in seasonal industry settings, focusing on the primary industry sector (fishing) in New Brunswick. To legitimize this study, a discussion of the economic value and importance of seasonal industries is presented. Using the Parsimonious Modelling Approach (Gray et al.,1998), a seasonal market orientation model (MO) has been developed.	en_CA
dc.description.provenance	Submitted by Trish Grelot (trish.grelot@smu.ca) on 2013-12-11T19:31:47Z No. of bitstreams: 0	en
dc.description.provenance	Made available in DSpace on 2013-12-11T19:31:47Z (GMT). No. of bitstreams: 0 Previous issue date: 2004	en
dc.language.iso	en	en_CA
dc.publisher	Atlantic Schools of Business	en_CA
dc.subject.lcsh	Seasonal industries -- New Brunswick
dc.subject.lcsh	Marketing -- Management
dc.title	Developing a market orientation in Atlantic Canada’s seasonal industry sector: evidence from New Brunswick	en_CA
dc.type	Text	en_CA
dcterms.bibliographicCitation	Proceedings of the Atlantic Schools of Business Conference, Halifax, NS, November 4-6, 2004, pp 206-216