Challenges, approaches and impacts of IT adoption among SMEs in the tourism industry

Show simple item record

dc.creator Blotnicky, Karen
dc.date.accessioned 2013-12-11T19:51:16Z
dc.date.available 2013-12-11T19:51:16Z
dc.date.issued 2004
dc.identifier http://library2.smu.ca/bitstream/handle/01/25403/asb_proceedings_2004.pdf#page=255
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/25492
dc.description.abstract A tremendous amount of technological growth and innovation has marked the past decade in business. Information technology has revolutionized businesses and organizations throughout the world. The end result of Internet adoption appears to be a more dynamic, better-managed and aggressive marketing-oriented firm. This review paper investigates the impact on information technology on businesses in the tourism and hospitality industry, focusing on adoption of technology, its effects on strategic management and anticipated future developments. Special consideration is given to small and medium-sized enterprises with 200 employees or less. The paper begins with an overview of the adoption of technology among Canadian small and medium-sized enterprises (SMEs), with a primary focus on those in the tourism industry sector. Issues impacting the adoption of technology are discussed, then the paper discusses the impact of technology on the industry marketing system and individual marketing strategy plans. The paper concludes with recommendations to enhance the adoption of technology among SMEs in Canada. en_CA
dc.description.provenance Submitted by Trish Grelot (trish.grelot@smu.ca) on 2013-12-11T19:51:16Z No. of bitstreams: 0 en
dc.description.provenance Made available in DSpace on 2013-12-11T19:51:16Z (GMT). No. of bitstreams: 0 Previous issue date: 2004 en
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Tourism -- Information technology
dc.subject.lcsh Hospitality industry -- Information technology
dc.subject.lcsh Small business -- Information technology
dc.title Challenges, approaches and impacts of IT adoption among SMEs in the tourism industry en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the Atlantic Schools of Business Conference, Halifax, NS, November 4-6, 2004, pp 255-262
 Find Full text

Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record