Early findings on the effects of watching web-based movie trailers for young persons

Georgie, Vincent E.

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dc.creator	Georgie, Vincent E.
dc.date.accessioned	2014-01-10T19:12:16Z
dc.date.available	2014-01-10T19:12:16Z
dc.date.issued	2006
dc.identifier	http://library2.smu.ca/bitstream/handle/01/25404/asb_proceedings_2006.pdf#page=158
dc.identifier.uri	http://library2.smu.ca/xmlui/handle/01/25546
dc.description.abstract	The aim of this paper is to present exploratory research findings that offer an understanding of consumer behaviour in the context of web-based movie trailers. Central to this research is to expose three key periods of behaviour. These are the anticipation of the film, the experience of the film and the recollection of the experience, particularly by 15 to 24 year olds . The role of the web-based trailer as a moderator is pivotal. This research agenda is critical as there is a lack of empirical evidence and theoretical knowledge concerning the effect of a web-based movie trailer. The goal of this research is to begin to make in-roads and draw conclusions and new theories in this fertile area of study.	en_CA
dc.description.provenance	Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-01-10T19:12:16Z No. of bitstreams: 0	en
dc.description.provenance	Made available in DSpace on 2014-01-10T19:12:16Z (GMT). No. of bitstreams: 0 Previous issue date: 2006	en
dc.language.iso	en	en_CA
dc.publisher	Atlantic Schools of Business	en_CA
dc.subject.lcsh	Film trailers
dc.subject.lcsh	Internet marketing
dc.subject.lcsh	Young consumers
dc.subject.lcsh	Advertising and youth
dc.title	Early findings on the effects of watching web-based movie trailers for young persons	en_CA
dc.type	Text	en_CA
dcterms.bibliographicCitation	Proceedings of the Atlantic Schools of Business 36th annual conference, Mount Allison University, September 29th to October 1st, 2006, pp 158-167