George, E. Wanda
Source:
Proceedings of the Atlantic Schools of Business 36th annual conference, Mount Allison University, September 29th to October 1st, 2006, pp 252-264
Abstract:
In 2003, as part of a doctoral research project, a survey was administered to tourists who visited Lunenburg, Nova Scotia, in efforts to get a clearer understanding of who the ‘visitor’ was to the community since its new marketing focus and image as a cultural tourism destination. This paper outlines and discusses this project and key findings of the research.