JavaScript is disabled for your browser. Some features of this site may not work without it.
The state of qualitative research in the field of public relations
Date:
2006
Type:
Text
Source:
Proceedings of the Atlantic Schools of Business 36th annual conference, Mount Allison University, September 29th to October 1st, 2006, pp 297-305
Abstract:
This paper provides a review of the literature on the state of qualitative research in the field of public relations. It suggests that although quantitative methodologies are prominent, there is a call to action for the profession to shift to qualitative methodologies supported through theoretical paradigms relate d to social science research. This paper will evaluate the state of qualitative research and the methodologies being practiced by researchers and public relations professionals.
Subject:
- Public relations -- Research
- Qualitative research
URI:
Link to Full Text
Files in this item
| Files | Size | Format | View |
|---|---|---|---|
|
There are no files associated with this item. |
|||