Out with the in crowd: constructing the individual in a crowdsourcing environment

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dc.creator Thurlow, Amy
dc.creator Yue, Anthony R.
dc.date.accessioned 2014-02-19T18:35:22Z
dc.date.available 2014-02-19T18:35:22Z
dc.date.issued 2012
dc.identifier http://library2.smu.ca/bitstream/handle/01/25402/asb_proceedings_2012.pdf#page=461
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/25698
dc.description.abstract Originally introduced as a strategy for lowering outsourcing costs and improving corporate efficiency, crowdsourcing has proven to be much more about dialogue within communities than the implementation of management technique. This paper suggests that the true potential in crowdsourcing and its derivatives, i.e. crowdfunding, is found in the way this phenomenon is able to engage individuals in the collective construction of identities. These collective identities emerge through dialogue (Bakhtin, 1981) among the participants in the on-line environment. Following Bakhtin’s theory of dialogism, we explore the ways in which three examples of crowdsourcing have facilitated dialogue, in stark contrast to the monological method reflected in the scientific management approach of the original outsourcing model. en_CA
dc.description.provenance Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-02-19T18:35:22Z No. of bitstreams: 0 en
dc.description.provenance Made available in DSpace on 2014-02-19T18:35:22Z (GMT). No. of bitstreams: 0 Previous issue date: 2012 en
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Online social networks
dc.subject.lcsh Group identity
dc.subject.lcsh Crowd funding
dc.title Out with the in crowd: constructing the individual in a crowdsourcing environment en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the 42nd Atlantic Schools of Business conference, Dalhousie University, 2012, pp 458-467
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