Benchmarking the behaviour and characteristics of wine tourists in an emerging wine region

Laceby, Tara; Sears, Donna

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dc.creator	Laceby, Tara
dc.creator	Sears, Donna
dc.date.accessioned	2014-02-27T18:59:30Z
dc.date.available	2014-02-27T18:59:30Z
dc.date.issued	2013
dc.identifier	http://library2.smu.ca/bitstream/handle/01/25409/asb_proceedings_2013.pdf#page=311
dc.identifier.uri	http://library2.smu.ca/xmlui/handle/01/25722
dc.description.abstract	Exploratory research was undertaken to benchmark the profiles and preferences of regional wine tourists in Nova Scotia. This paper describes the consumer profiles of three wine tourist segments in the region: Wine Lovers; Wine Interested; and Curious Tourists. The data (n = 780) were collected over an eighteen-month period at wineries, winery events, farmers markets, and on the tour bus of a popular wine tour operator. Results provide evidence supporting the wine tourist typology found in the literature and give insights for tourism bodies as well as individual businesses.	en_CA
dc.description.provenance	Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-02-27T18:59:30Z No. of bitstreams: 0	en
dc.description.provenance	Made available in DSpace on 2014-02-27T18:59:30Z (GMT). No. of bitstreams: 0 Previous issue date: 2013	en
dc.language.iso	en	en_CA
dc.publisher	Atlantic Schools of Business	en_CA
dc.subject.lcsh	Wine tourism -- Nova Scotia
dc.subject.lcsh	Tourists -- Nova Scotia
dc.subject.lcsh	Wine districts -- Nova Scotia
dc.title	Benchmarking the behaviour and characteristics of wine tourists in an emerging wine region	en_CA
dc.type	Text	en_CA
dcterms.bibliographicCitation	Proceedings of the 43rd Atlantic Schools of Business conference, St. Francis Xavier University, 2013, pp 311-325