A comparison of retailer-wholesaler relations in administered, contractual and corporate vertical marketing systems in grocery distribution

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dc.creator Corriveau, Gilles
dc.creator Tamilia, Robert D.
dc.date.accessioned 2014-02-28T19:29:14Z
dc.date.available 2014-02-28T19:29:14Z
dc.date.issued 1998
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/25732
dc.description.abstract The expression “vertical marketing system” is no longer part of the mainstream channels vocabulary used by most researchers. It has been replaced by such expressions as “value chain analysis”, with its related terms such as downstream and upstream analysis. And much of what is referred to as “strategic alliances” either with suppliers or distributors is in reality another way of describing and studying vertical marketing systems. As a result, this research will henceforth use the original term coined by McCammon almost 30 years ago and our understanding of channel practices in the grocery industry in the province of Quebec. en_CA
dc.description.provenance Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-02-28T19:29:14Z No. of bitstreams: 1 asb_proceedings_1998_corriveau_g.pdf: 109669 bytes, checksum: 2807ad04e26fa56049ff984fcd4f551e (MD5) en
dc.description.provenance Made available in DSpace on 2014-02-28T19:29:14Z (GMT). No. of bitstreams: 1 asb_proceedings_1998_corriveau_g.pdf: 109669 bytes, checksum: 2807ad04e26fa56049ff984fcd4f551e (MD5) Previous issue date: 1998 en
dc.format.extent 21 p.
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Marketing, Vertical -- Québec (Province)
dc.subject.lcsh Food industry and trade -- Québec (Province)
dc.subject.lcsh Grocery trade -- Québec (Province)
dc.subject.lcsh Marketing channels -- Québec (Province)
dc.title A comparison of retailer-wholesaler relations in administered, contractual and corporate vertical marketing systems in grocery distribution en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the 28th Atlantic Schools of Business Conference, Acadia University, 1998
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