Academia's role in accounting career choice: an application of the theory of reasoned action

Abstract

This paper examines the role of academics in the formation of students' perceptions of accounting and the ability to modify those perceptions. The study made use of a single class career-based lecture and a questionnaire to evaluate students’ perceptions of the accounting profession. The findings of the study suggest that a career-based lecture is a useful component of the introductory accounting course and may provide a number of benefits to students and to the accounting profession. In addition to recommending that other academics implement a career-based lecture, the paper presents a recommended format and inclusions.