The power and politics of narratives in Business to Business (B2B) communities: a case of evolving Pakistan Retail Channel

Aman, Asad; Hopkinson, Gillian

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dc.creator	Aman, Asad
dc.creator	Hopkinson, Gillian
dc.date.accessioned	2019-06-04T12:22:35Z
dc.date.available	2019-06-04T12:22:35Z
dc.date.issued	2014
dc.identifier	http://library2.smu.ca/bitstream/handle/01/28851/asb_proceedings_2014.pdf?sequence=1&isAllowed=y#page=201
dc.identifier.uri	http://library2.smu.ca/handle/01/28869
dc.description.abstract	This paper enhances the understanding the concept of 'power' in marketing channels by bringing the broader social sciences debates on power to the field of Industrial Marketing. Through presentation and analysis of three community narratives in the context of Pakistan's evolving Fast Moving Consumer Goods (FMCG) distribution channel, this paper aims to elaborate the role of narrative in 'power in marketing channels' by showing its implications on both theory and practice.	en_CA
dc.description.provenance	Submitted by Hansel Cook (hansel.cook@smu.ca) on 2019-06-04T12:22:35Z No. of bitstreams: 1 asb_proceedings_2014.pdf: 7314968 bytes, checksum: 96a2102db4b321431f167bd2f611b328 (MD5)	en
dc.description.provenance	Made available in DSpace on 2019-06-04T12:22:35Z (GMT). No. of bitstreams: 1 asb_proceedings_2014.pdf: 7314968 bytes, checksum: 96a2102db4b321431f167bd2f611b328 (MD5) Previous issue date: 2014	en
dc.language.iso	en	en_CA
dc.publisher	Atlantic Schools of Business	en_CA
dc.subject.lcsh	Narrative inquiry (Research method)
dc.subject.lcsh	Power (Social sciences)
dc.subject.lcsh	Industrial marketing
dc.subject.lcsh	Marketing channels -- Pakistan
dc.title	The power and politics of narratives in Business to Business (B2B) communities: a case of evolving Pakistan Retail Channel	en_CA
dc.type	Text	en_CA
dcterms.bibliographicCitation	Proceedings of the 44th Atlantic Schools of Business conference, Mount Saint Vincent University, 2014, pp 201-216