Competitive moves: the influence of industry context and individual cognitive factors

Competitive moves: the influence of industry context and individual cognitive factors

Zane, Lee J.; Kline, William
Date:   2015
Type:   Text

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Proceedings of the 45th Atlantic Schools of Business conference, University of New Brunswick, 2015, pp 79-106

Abstract:

Businesses compete in markets and choose disparate strategies. We argue that speed and intensity of competitive activities are contingent on entrepreneurs’ perceptions of the environment and their cognitive biases. We conducted a two-by-two within-subjects design experiment to test our hypotheses with a sample of service industry professionals.

Subject:
  • New business enterprises
  • Competition
  • Uncertainty
  • Risk perception


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