The Wolfville Magic Winery Bus: a grounded theory approach to understanding the consumer view of winescape

Robertson, Jenna; Sears, Donna; Weatherbee, Terrance

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dc.creator	Robertson, Jenna
dc.creator	Sears, Donna
dc.creator	Weatherbee, Terrance
dc.date.accessioned	2019-06-04T16:43:20Z
dc.date.available	2019-06-04T16:43:20Z
dc.date.issued	2018
dc.identifier	http://library2.smu.ca/bitstream/handle/01/28890/asb_proceedings_2018.pdf?sequence=3&isAllowed=y#page=111
dc.identifier.uri	http://library2.smu.ca/handle/01/28898
dc.description.abstract	The tourism literature uses two perspectives to understand the wine tourism, the micro approach (an individual winery) and the macro approach (the winery area/region). This study reveals the important role played by tour guides in linking the micro and macro perspectives, creating a social environment and mediating the winery experience.	en_CA
dc.description.provenance	Submitted by Hansel Cook (hansel.cook@smu.ca) on 2019-06-04T16:43:20Z No. of bitstreams: 1 asb_proceedings_2018.pdf: 3894863 bytes, checksum: 16f50c7a8d12f0c46bd2e657cd4d22cf (MD5)	en
dc.description.provenance	Made available in DSpace on 2019-06-04T16:43:20Z (GMT). No. of bitstreams: 1 asb_proceedings_2018.pdf: 3894863 bytes, checksum: 16f50c7a8d12f0c46bd2e657cd4d22cf (MD5) Previous issue date: 2018	en
dc.language.iso	en	en_CA
dc.publisher	Atlantic Schools of Business	en_CA
dc.subject.lcsh	Wine tourism -- Nova Scotia
dc.subject.lcsh	Tour guides (Persons) -- Nova Scotia
dc.title	The Wolfville Magic Winery Bus: a grounded theory approach to understanding the consumer view of winescape	en_CA
dc.type	Text	en_CA
dcterms.bibliographicCitation	Proceedings of the 48th Atlantic Schools of Business conference, Université de Moncton, 2018, pp 111-119