"You Talkin' to Me?" The Implied Reader in Canadian Business Magazine

Abstract

Background: This Research in Brief asks whether the implied reader of Canadian Business is gendered and exclusive of women, as claimed in the November 2013 Letters to the Editor of that magazine.<br>Analysis: To answer this question, the author examined article subjects, illustrative photographs, and textual signals of the implied reader in all the style and fashion articles (43 in total) published in the magazine over five years, 2010 to 2014.<br>Conclusion: and implications: The analysis confirms the letter writers’ complaint that women readers are largely excluded from the implied audience of these articles.